THE LEADERSHIP TEAM

One team. Every pillar.Accountable at the top.

Growth Loop is led by senior operators across strategy, media, creative, funnels, and systems. The team flexes to fit each engagement, the leadership on this page stays accountable for the number.

WHO WE ARE

Built like a product team, not an agency.

Most agencies are a sales layer over a fulfillment pool. Growth Loop is the opposite: a leadership team of senior operators that designs, builds, and runs the whole engine, strategy, funnels, media, creative, brand, and the systems underneath, with one person accountable for the number.

Our collective experience spans DTC brands, local service empires, B2B pipelines, SaaS, and the agencies that serve them. That's why the engine transfers: we've run the same plays with different tuning across every category we serve.

And we use everything we sell. The funnels, the agents, the CRM, this site runs on them.

01No learning on your dime.The team flexes per engagement, but nobody untrained touches your account, everyone runs our documented systems before they run yours.
02One accountable number.Every engagement has a single owner and a single metric that defines success. Reports match your bank account, not a dashboard.
03Systems over heroics.Everything we run is documented, automated, and installable, which is why it's also for sale in the Marketplace.
LEADERSHIP

The people accountable for your account.

The leads who own every engagement, the team behind them flexes to fit the work.

Christian Smutherman
Christian SmuthermanFounder & CEO

Sets the strategy and owns the number on every account. The assessment call is with him.

StrategyOffersGTM
Bret Ackerman
Bret AckermanPartner & Chief of Strategy

Owns the strategic roadmap: offer architecture, positioning, and the GTM plays that decide where every account goes next.

StrategyPositioningGTM
Laura Mai Gainor
Laura Mai GainorChief of Brand & Partnerships

Brand, partnerships, and the rooms Growth Loop shows up in, the premium layer on everything we ship.

BrandPartnershipsPR
Vitor Nicola
Vitor NicolaPartner & CMO

Runs the marketing engine end to end: positioning, media strategy, and the message that ties them together.

PositioningMediaFunnels
Leonardo Rocha
Leonardo RochaCOO

The systems that keep every account on schedule, onboarding, cadence, and delivery that doesn't slip.

OperationsDeliveryRevOps
Richard Osoo
Richard OsooSenior Operations Manager

SOPs, reporting, and the client-success cadence, the reason weekly reports actually arrive weekly.

SOPsReportingClient Success
Fernando Hurtado
Fernando HurtadoHead of B2B Growth

Outbound, pipeline, and the close, the B2B motion from cold list to signed contract.

OutboundPipelineSales
Isabelle Pontes
Isabelle PontesChief of Content

The content engine: short-form, founder-led systems, and the hook bank feeding paid and organic.

ContentShort-FormHooks
Pedro Nicola
Pedro NicolaMedia Buyer

Campaign structure, testing volume, and kill/scale discipline across Meta, Google, and TikTok.

MetaGoogleTesting
Andressa Dias
Andressa DiasDesigner

Identity, decks, and the design system that makes everything we ship look like it costs more.

IdentityDecksDesign Systems
2 ONBOARDING SLOTS OPEN THIS QUARTER

Work with this team.

Take the 2-minute assessment, Christian reviews every one, and the call is with him, not a closer.