SPEND IN. SALES OUT.

Turn Funnels × Ads Into Predictable Sales.

We're not an agency. We're your performance partner. We build and operate Marketing-Based Sales Systems for DTC, B2C, and B2B brands: ads, content, creative, and automation running as one system you can actually see.

Monthly partnership, one-month ramp-upNo retainers for activity you can't trace
New qualified leadRouted to sales · 00:42
Claude
Creative batch shipped24 variants queued by Claude
−34%
CAC vs baselineVerified against CRM revenue
performance-intelligence · live
FUNNEL WALKTHROUGH
01 · Ads & creative 4 LIVE
02 · Landing page 6.8%
03 · Purchase $4.2M
CHANNELS
Google Ads 4.2x
Meta 3.6x
LinkedIn 2.9x
VIEWS
Revenue attribution
Creative leaderboard
Sales forecast
COST / QUALIFIED LEAD
$214−65%
PAGE CONVERSION
6.8%+5.6pt
ATTRIBUTED SALES
$4.2MQTD
PAYBACK PERIOD
41 days−22
STEP 01 · CREATIVE LEADERBOARDKILL / SCALE THRESHOLDS ARMED
UGC 01 5.1xSCALE
UGC 02 4.6xSCALE
UGC 03 3.2xHOLD
UGC 04 1.4xKILL
STEP 02 · LANDING PAGEMESSAGE-MATCHED TO UGC 01
clientroofing.com/storm-quote
MESSAGE MATCHUGC 01 ✓
LOAD TIME1.2s
FORM3 FIELDS
CONVERSION6.8% +5.6pt
UGC 01/storm-quote$4,900 CLOSED · VERIFIED IN CRM
COST PER QUALIFIED LEAD · SINCE ONBOARDINGBASELINE $612 → $214
SYSTEM STATUS · OPTIMIZINGLAST SYNC 00:04:12
MANAGED AD SPEND
$48M+ LIFETIME
BLENDED ROAS
4.8x +112%
COST PER ACQUISITION
−34% AVG
ATTRIBUTED SALES
$312M+ TRACKED

Trusted by 140+ growing businesses across 9 verticals and 4 countries.

Client creativeClient creativeClient creativeClient creativeClient creative
Client creativeClient creativeClient creativeClient creativeClient creative
THE WALKTHROUGH

When Funnels × Creative × Performance Work Hand In Hand.

Premium creative and disciplined media buying, engineered as one system. Twelve minutes on how it works.

Growth Loop system walkthrough cover
GROWTH LOOP · SYSTEM WALKTHROUGH
12:34
Take The 2-Minute Assessment
Monthly partnership, one-month ramp-upNo retainers for activity you can't trace
THE DIAGNOSIS

Your Content, Ads, and Website Aren't Failing. Your Infrastructure Is.

Most businesses don't have a traffic problem. They have a system problem. Here's where the leaks usually are.

BROKEN ATTRIBUTION

Platform dashboards report conversions your CRM never confirms, so budget follows the wrong channel for months.

CONV 1.2%

LANDING PAGE DRAG

Traffic is fine. The page converts at 1.2% against a 4-6% benchmark. That's 70% of paid clicks lost at the door.

CREATIVE FATIGUE

Three ads and the same recycled posts carry the account. Frequency climbs, CPMs follow, and performance decays with no content pipeline queued.

00:03
02:14:09
05:51:33

LEAD LEAKAGE

Leads arrive and sit for hours. Most of the loss happens before a human ever picks up the phone.

CHANNEL SILOS

Paid media, social content, email, and sales run as separate teams. Nobody owns the number between the click and the contract.

ACTIVITY BILLING

You're invoiced for hours, deliverables, and decks. None of it connects to revenue, so it's impossible to evaluate.

You don't need more marketing activity. You need infrastructure that makes spend accountable. That's what we install.
MARKETING-BASED SALES

Not Cold Marketing. Warm Audiences That Buy.

We don't rent attention from strangers. We build warm audiences that love your product, then turn that attention into revenue.

THE PERFORMANCE ENGINE

Six Modules. One Loop.

The done-for-you Performance Engine is the infrastructure we build and operate for you. Each module feeds the next, and all of them report into one measurement spine.

MODULE 01 · PAID MEDIAAcquisition at controlled cost.

Spend across Google, Meta, LinkedIn, Microsoft, and programmatic, managed against a target CAC, not a target impression count.

MODULE 02 · CONVERSION INFRASTRUCTUREPages engineered to convert.

Landing pages and funnels purpose-built per offer, vertical, and traffic source, with message-matched and continuously split-tested.

MODULE 03 · CREATIVE & CONTENT SYSTEMVolume beats intuition.

Ad creative and social content shipped weekly: hooks, angles, and formats, with statistical thresholds for every kill and scale decision.

MODULE 04 · MARKETING AUTOMATIONNo lead goes cold.

Speed-to-lead routing, nurture, and lifecycle triggers. Inbound demand is contacted in minutes, not hours.

MODULE 05 · ATTRIBUTION & MEASUREMENTOne source of truth.

Server-side tracking, CRM integration, and multi-touch modeling: one reporting spine for cost and revenue.

MODULE 06 · CONTINUOUS OPTIMIZATIONThe loop that compounds.

Weekly cycles against a documented experiment backlog. Every change is logged with a hypothesis and a measured outcome.

Modules can be sequenced, but they aren't sold separately. The returns come from the loop, not the parts.

THE PLAYBOOKS

Same Engine. Different Playbook.

B2B, B2C, and DTC buyers don't behave the same way. The measurement spine stays; the go-to-market motion changes with your business model.

The content-led outbound system.

Strategic assets earn trust, outbound puts them in front of the right buyers, and paid media switches on once the system has scaled.

01 · STRATEGIC ASSETS

Whitepapers and case studies that give buyers a reason to take the meeting.

02 · LEAD MAGNETS

Gated tools and resources that convert borrowed attention into owned pipeline.

03 · ONLINE WORKSHOPS

Live sessions that teach, demonstrate, and qualify demand at scale.

04 · VIRAL CONTENT

Founder-led posts engineered for reach, feeding every stage of the system.

05 · OUTBOUND SYSTEMS

LinkedIn × cold email sequences that put your assets in front of the ICP, every week.

06 · ADS, WHEN SCALED

Paid media switches on once the content-led outbound system has scaled, not before.

Ads + content.

Paid acquisition finds the audience; content keeps it warm and converts it.

01 · ADS

Full-funnel media buying across Meta, Google, YouTube, and TikTok, tuned to CAC and payback.

02 · CONTENT

Organic content that warms audiences, builds trust, and lowers the cost of every paid click.

Content, proof, and paid distribution.

Social content builds the audience, customers generate the proof, and media buying scales what's proven.

01 · SOCIAL MEDIA CONTENT

A publishing engine that builds audience and demand before you pay for distribution.

02 · CUSTOMER REVIEW LOOPS

Post-purchase flows that turn buyers into reviews, referrals, and proof.

03 · UGC

Customer-style creative shipped weekly into the ad account.

04 · ADS / MEDIA BUYING

Paid distribution that scales the creative your content already proved.

WHAT WE DO

Every Marketing Service You Could Wish For. One Roof.

Six services, strategy through systems, all reporting into the same measurement spine.

THE FULL FUNNEL

Your Funnel, Owned End To End.

We strategize, design, build, and activate the full funnel, then drive traffic through it. One team owns every step from first click to closed sale.

01STRATEGIZE02DESIGN03BUILD04ACTIVATE05DRIVE TRAFFIC
Funnel built by Growth LoopFunnel built by Growth LoopFunnel built by Growth LoopFunnel built by Growth LoopFunnel built by Growth LoopFunnel built by Growth LoopFunnel built by Growth LoopFunnel built by Growth LoopFunnel built by Growth Loop
Funnel built by Growth LoopFunnel built by Growth LoopFunnel built by Growth LoopFunnel built by Growth LoopFunnel built by Growth LoopFunnel built by Growth LoopFunnel built by Growth LoopFunnel built by Growth LoopFunnel built by Growth Loop
IN-HOUSE CREATIVE

Funnels, Creative, In-House.

The funnels and the creative that fill them are built by the same team that buys the media. 50+ premium assets a month: static, animation, UGC, claymation, and more.

Creative DirectionConcepts before pixels
HOOKSANGLESOFFERSSCRIPTSSTORYBOARDS
Development50+ premium assets a month
STATICANIMATIONUGCCLAYMATION3DMOTION
DeploymentVersioned per channel & placement
9:161:14:5PLACEMENTSLOCALIZED
THE CREATIVE ENGINE · 50+ ASSETS / MONTH

No handoffs, no per-asset invoices. Funnels, creative, and media buying feed each other: winners fund the next test, and the system compounds. That's what we mean by creating growth loops.

CREATIVE BRIEFING

A Free Creative Briefing With Our Chief Of Ads.

30 minutes on your account's creative: what's fatiguing, what we'd test next, and the first wave we'd ship. No pitch. You keep the notes.

30 minutes, on usThe test plan is yours either way
MISSION CONTROL

Every Dollar, Traced.

Performance Intelligence™ is the measurement layer underneath every engagement: mission control for spend, sales, and payback.

4.8xBLENDED ROAS100%SPEND TRACEABILITY30DAYS TO RAMP
performance-intelligence · readouts
COST PER QUALIFIED LEADWhat does a sales-accepted lead actually cost, by channel and creative?
CAC BY SEGMENTWhich segments, geographies, and offers acquire customers profitably?
REVENUE ATTRIBUTIONWhich touchpoints produced closed revenue, weighted across the full path?
PAYBACK PERIODHow many days until a cohort's acquisition cost is recovered?
CREATIVE LEADERBOARDWhich hooks and angles are carrying spend right now, ranked by efficiency?
SALES FORECASTGiven current efficiency, what do next quarter's sales look like at each spend level?

It reconciles platform data against your CRM so the number you plan against is the number that actually happened. No hand-built monthly deck. No arguing about whose report is right.

Cost per qualified lead. CAC by segment. Revenue attribution. Payback period. Creative leaderboard. Sales forecast. Live, by channel, campaign, creative, and geography.

If a channel can't be measured, we don't scale it. If a claim can't be traced, we don't make it. The experiment log is published either way, including the failures.

ONE MEASUREMENT SPINE

Works With The Stack You Already Run.

Media, CRM, and analytics platforms operated under one measurement spine. Nothing to migrate before the system goes live.

Google AdsMetaLinkedIn AdsMicrosoft AdsTikTokYouTubeGA4Tag ManagerLooker StudioBigQueryGoogle AdsMetaLinkedIn AdsMicrosoft AdsTikTokYouTubeGA4Tag ManagerLooker StudioBigQuery
HubSpotSalesforceGoHighLevelPipedriveKlaviyoActiveCampaignTwilioCallRailZapierMakeSlackHubSpotSalesforceGoHighLevelPipedriveKlaviyoActiveCampaignTwilioCallRailZapierMakeSlack
WebflowFramerShopifyStripeSegmentHotjarAirtableNotionClaudeWebflowFramerShopifyStripeSegmentHotjarAirtableNotionClaude
OUR PROCESS

One Month To Ramp. Then A Monthly Loop.

The engagement runs monthly, opening with a fixed one-month ramp-up: instrument first, launch second, then scale what proved out.

ads-performance-audit · day-1 leak report
$ run ads-performance-audit --full
ACCOUNT STRUCTURE · 3 of 9 campaigns viable
TRACKING INTEGRITY · 14 leaks found
PAGE CONVERSION · 1.2% vs 4-6% benchmark
SPEED-TO-LEAD · 3.4 hr median response
BASELINE CAC · $612 documented
LEAK REPORT + RAMP-UP BUILD PLAN · delivered
MONTH 1 · RAMP-UP & ONBOARDING

Instrument Everything.

We audit spend, structure, and funnel performance, then build the measurement spine before touching a budget. Baseline unit economics get documented.

EXIT - 100% of spend traceable to CRM outcomes. Baseline economics signed off.
MONTH 2 · LAUNCH

Build The Acquisition Layer.

Conversion pages ship, the creative pipeline goes live at volume, and media is restructured around target CAC. The system starts producing results, not reports.

EXIT - Statistically confident winners identified in creative and page tests. CPL trending against baseline.
MONTH 3+ · THE MONTHLY LOOP

Scale What Proved Out.

Budget consolidates behind validated combinations of channel, creative, page, and segment. Spend decisions become arithmetic instead of debate.

EXIT - Documented CAC improvement against baseline and a forecastable relationship between spend and sales.

After ramp-up, the loop runs monthly. Optimization is continuous, and the compounding is the point.

IN THEIR WORDS

Operators, Not Spectators.

Every quote pairs a measured outcome with the mechanism that produced it. Full case documentation is available under NDA.

★★★★★
"CPL went from $612 to $214 in 11 weeks. The page rebuild and speed-to-lead routing did exactly what the audit said they would. We added two crews just to keep up."
M. CarverOps Director · Commercial roofing, 3 metros
ROOFING
★★★★★
"They found $23K a month in spend our dashboards counted as conversions and our CRM never saw. Cutting it funded the creative program that actually scaled."
A. ReyesVP Growth · DTC skincare brand
DTC ECOM
★★★★★
"4.1x blended ROAS by month three, measured on closed revenue instead of platform numbers. First vendor whose report matches our books."
D. OkaforFounder · B2B SaaS, Series A
B2B SAAS
★★★★★
"Speed-to-lead dropped from 4 hours to 6 minutes. Same spend, 40% more consultations booked. The automation module paid for the whole engagement."
S. LindqvistPractice Manager · Med spa group, 4 locations
MED SPA
★★★★★
"CPL went from $612 to $214 in 11 weeks. The page rebuild and speed-to-lead routing did exactly what the audit said they would. We added two crews just to keep up."
M. CarverOps Director · Commercial roofing, 3 metros
ROOFING
★★★★★
"They found $23K a month in spend our dashboards counted as conversions and our CRM never saw. Cutting it funded the creative program that actually scaled."
A. ReyesVP Growth · DTC skincare brand
DTC ECOM
★★★★★
"4.1x blended ROAS by month three, measured on closed revenue instead of platform numbers. First vendor whose report matches our books."
D. OkaforFounder · B2B SaaS, Series A
B2B SAAS
★★★★★
"Speed-to-lead dropped from 4 hours to 6 minutes. Same spend, 40% more consultations booked. The automation module paid for the whole engagement."
S. LindqvistPractice Manager · Med spa group, 4 locations
MED SPA
★★★★★
"1,400 creative variants sounded like overkill until the third wave found a hook that cut our CAC 31%. It's still running eight months later."
J. WhitfieldCMO · Residential solar installer
SOLAR
★★★★★
"We finally know our cost per signed case by practice area. Budget meetings went from arguments to arithmetic."
R. DonnellyManaging Partner · Injury law firm
LAW
★★★★★
"Booked calls at a controlled cost through both seasonal swings. The forecast model told us what August would look like in May, and it was right within 6%."
T. NguyenOwner · HVAC & plumbing, 2 markets
HVAC
★★★★★
"Contribution margin per order is up 19% at the same spend. They scaled what the data validated and killed everything else, including two of our favorite campaigns."
K. BrandtHead of Ecom · DTC supplements
DTC ECOM
★★★★★
"1,400 creative variants sounded like overkill until the third wave found a hook that cut our CAC 31%. It's still running eight months later."
J. WhitfieldCMO · Residential solar installer
SOLAR
★★★★★
"We finally know our cost per signed case by practice area. Budget meetings went from arguments to arithmetic."
R. DonnellyManaging Partner · Injury law firm
LAW
★★★★★
"Booked calls at a controlled cost through both seasonal swings. The forecast model told us what August would look like in May, and it was right within 6%."
T. NguyenOwner · HVAC & plumbing, 2 markets
HVAC
★★★★★
"Contribution margin per order is up 19% at the same spend. They scaled what the data validated and killed everything else, including two of our favorite campaigns."
K. BrandtHead of Ecom · DTC supplements
DTC ECOM
Request the full results file
Baseline, intervention, and measured delta per caseDocumentation under NDA
THE OPERATORS

Senior Operators. No Handoffs.

The people who diagnose your account are the people who run it. No handoff to a junior pod after signing.

Christian Smutherman
Christian SmuthermanFounder & CEO
STRATEGYSYSTEMSMEDIA BUYING
Bret Ackerman
Bret AckermanPartner & Chief of Strategy
STRATEGYPOSITIONINGGTM
Laura Mai Gainor
Laura Mai GainorChief of Brand & Partnerships
BRANDPARTNERSHIPSGTM
Vitor Nicola
Vitor NicolaPartner & CMO
STRATEGYCREATIVEMEDIA
Leonardo Rocha
Leonardo RochaCOO
OPERATIONSSYSTEMSDELIVERY
Richard Osoo
Richard OsooSenior Operations Manager
OPERATIONSPROCESSREPORTING
Fernando Hurtado
Fernando HurtadoHead of B2B Growth
B2BGTMSALES
Isabelle Pontes
Isabelle PontesChief of Content
CONTENTUGCSOCIAL
Pedro Nicola
Pedro NicolaMedia Buyer
TIKTOKYOUTUBETESTING
Andressa Dias
Andressa DiasDesigner
STATICBRANDINGUI
ENGAGEMENT MODELS

Priced On Performance.

Three ways to work with us. Every model includes Performance Intelligence™, and none of them bill for hours.

01

Acceleration

First system install
COMMITMENTMonthly · one-month ramp-up
MANAGED SPEND$15K-$50K / month
STRUCTUREFixed ramp-up fee, then monthly
  • Full 6-module install
  • 4-8 conversion pages
  • Tracking spine + experiment backlog
  • Performance Intelligence™ live dashboard
Take The 2-Minute Assessment
02

Performance Partner

Ongoing scale
COMMITMENT12 months
MANAGED SPEND$50K-$250K / month
STRUCTUREReduced base + performance component
  • Everything in Acceleration
  • Continuous optimization
  • Expanded creative volume
  • Quarterly forecast modeling
  • Weekly optimization log + monthly business review
Take The 2-Minute Assessment
03

Enterprise Loop

Multi-location or multi-brand
COMMITMENTCustom
MANAGED SPEND$250K+ / month
STRUCTURECustom performance-based partnership
  • Everything in Performance Partner
  • Multi-market rollout
  • Dedicated senior pod
  • Custom data warehouse integration + board-ready forecast
Talk to us

Performance components are indexed to agreed metrics defined during the audit, typically cost per acquisition, attributed revenue, or closed sales. We define them before you sign, not after.

FIT CHECK

We're Built For A Specific Kind Of Business.

This works when you:

  • Are spending $15K+ per month on paid media, or are ready to.
  • Sell a service or product with a defined unit economic model.
  • Have sales capacity to handle increased qualified volume.
  • Want infrastructure you keep, and are willing to let measurement decide what gets scaled.

This doesn't work when you:

  • Need brand-awareness work with no conversion target.
  • Want a vendor to execute a predetermined plan without diagnosis.
  • Can't connect a CRM or won't share revenue data.
  • Expect results inside 30 days from a standing start.

We turn down engagements we can't measure. It's cheaper for both of us.

BUILT PER VERTICAL

Different Economics. Same Discipline.

Acquisition math changes by industry. A roofing lead and a SaaS trial aren't the same asset. We run purpose-built systems per vertical.

DTC ECOMMERCE

Profitable scale measured on contribution margin, not platform ROAS.

DTC ECOMMERCE
  • VERTICAL BENCHMARKS
  • CREATIVE LIBRARY
  • FUNNEL ARCHITECTURE
CONSTRUCTION

Qualified project inquiries with budget, timeline, and scope attached.

CONSTRUCTION
  • VERTICAL BENCHMARKS
  • CREATIVE LIBRARY
  • FUNNEL ARCHITECTURE
ROOFING

Storm-responsive demand capture with cost per signed contract tracked to the job.

ROOFING
  • VERTICAL BENCHMARKS
  • CREATIVE LIBRARY
  • FUNNEL ARCHITECTURE
HVAC & PLUMBING

Booked calls at controlled cost, engineered around seasonal demand curves.

HVAC & PLUMBING
  • VERTICAL BENCHMARKS
  • CREATIVE LIBRARY
  • FUNNEL ARCHITECTURE
SOLAR

Cost per closed install, with credit-qualified appointments instead of raw leads.

SOLAR
  • VERTICAL BENCHMARKS
  • CREATIVE LIBRARY
  • FUNNEL ARCHITECTURE
LAW FIRMS

Signed cases at a defensible cost per case, by practice area.

LAW FIRMS
  • VERTICAL BENCHMARKS
  • CREATIVE LIBRARY
  • FUNNEL ARCHITECTURE
MED SPA & AESTHETICS

Booked, deposit-backed consultations and measured repeat revenue.

MED SPA & AESTHETICS
  • VERTICAL BENCHMARKS
  • CREATIVE LIBRARY
  • FUNNEL ARCHITECTURE
B2B SAAS

Sales efficiency measured on closed ARR and CAC payback.

B2B SAAS
  • VERTICAL BENCHMARKS
  • CREATIVE LIBRARY
  • FUNNEL ARCHITECTURE
COMMERCIAL REAL ESTATE

Qualified tenant, buyer, and investor inquiries mapped to asset performance.

COMMERCIAL REAL ESTATE
  • VERTICAL BENCHMARKS
  • CREATIVE LIBRARY
  • FUNNEL ARCHITECTURE
QUESTIONS

Straight Answers.

The questions we hear most, answered the way we'd answer them on a call.

An agency sells you time and deliverables. We build and operate a system, own a number, and report against it in a live dashboard. If our work can't be traced to revenue, it doesn't belong in the engagement.

$15K per month in managed media. Below that, there isn't enough data volume to reach statistical confidence fast enough to steer monthly decisions, and you'd be paying for a system you can't yet feed.

No. The engagement is monthly, opening with a fixed one-month ramp-up for onboarding, instrumentation, and the build. Continuing month to month is a decision you make with measured evidence in hand.

You do. Landing pages, creative libraries, automation flows, tracking configuration, and documentation are yours and transfer with you.

Yes, when the boundaries are clean. We need ownership of the measurement spine and the media account. Everything else can be collaborative.

Tracking and diagnostics inside the ramp-up month. Directional performance movement in month two. Documented CAC improvement against baseline by month three. Anyone promising faster is either lucky or guessing.

Then the data tells us why, and we say so. We publish the experiment log either way, including the failures. That's the part most vendors delete.

Sometimes. The requirement is a measurable unit economic model, not a specific industry. The audit determines whether we can build something accountable.

START HERE

Find Out What Your Spend Is Actually Doing.

The Ads Performance Audit is a structured diagnostic of your acquisition system. You get a leak report with quantified impact and a ramp-up build plan. If we're not the right partner, the report is still yours.

No pitch deck. We open your account, show you the leaks, and tell you what it costs to fix them.

Assessment Call w/ the Growth Loop team
August 2026
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Time zoneGMT-05:00 America/Chicago ▾